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Food - Vending Services
Business Plan

Chef Vending

1.0 Executive Summary
Highlights
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Start-up
Start-up
2.3 Company Locations and Facilities
3.0 Products
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
6.0 Management Summary
7.0 Financial Plan
 
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2. Company Summary
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2.0 Company Summary [back to top]

Chef Vending, LLC, is a family-owned and operated import company that focuses on importing innovative vending machines and restaurant equipment from Spain. By serving a niche segment of the $24.5 billion dollar vending industry, we will position Chef Vending as a high-quality, innovative company, that creates value for its customers.

Located in North Miami Beach, Florida, three of the four investors have full operational responsibility. Mauricio Ordonez and Javier Palmera, the co-founders, have both entrepreneurial and industry experience. Charles Mulligan brings operational management and financial skills to the operation.

2.1 Company Ownership [back to top]

Chef Vending, LLC, is a privately-held Florida corporation. Chef Vending is owned by three of its key employees, and one financial investor. The ownership breakdown is as follows:

  • Mauricio Ordonez- 40%
  • Javier Palmera- 20%
  • Charles Mulligan- 20%
  • Pedro Herrera- 20%
2.2 Start-up Summary [back to top]

Our start-up costs, listed below, have been financed to date by the investment from its owners.

Start-up
  
Requirements 
  
Start-up Expenses 
Cash Purchases$2,500
Utilities$855
Repairs & Maintanence$2,388
Professional Fees$500
Insurance$921
Rent$7,136
Travel$9,271
Inventory$43,086
Telephone$1,166
Postage$111
Office Equipment/Supplies$4,645
Marketing/Advertising$15,587
Freight$4,926
Other$1,400
Total Start-up Expenses$94,492
  
Start-up Assets Needed 
Cash Balance on Starting Date$25,000
Start-up Inventory$37,508
Other Current Assets$0
Total Current Assets$62,508
  
Long-term Assets$0
Total Assets$62,508
Total Requirements$157,000
  
Funding 
  
Investment 
Investor 1$10,500
Investor 2$9,000
Investor 3$5,000
Investor 4$5,000
Total Investment$29,500
  
Current Liabilities 
Accounts Payable$2,500
Current Borrowing$0
Other Current Liabilities$0
Current Liabilities$2,500
  
Long-term Liabilities$125,000
Total Liabilities$127,500
  
Loss at Start-up($94,492)
Total Capital($64,992)
Total Capital and Liabilities$62,508

Start-up

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2.3 Company Locations and Facilities [back to top]

Chef Vending maintains an office and a small warehouse in a mixed-use area of North Miami Beach, Florida. We maintain a showroom, where we provide customers with product demonstrations, a warehouse, where we keep an inventory of machines and supplies, and an administrative area to handle the business functions.

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