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Food - Vending Services Business Plan
Chef Vending
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1.0 Executive Summary
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Highlights
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2.0 Company Summary
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2.1 Company Ownership
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2.2 Start-up Summary
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Start-up
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Start-up
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2.3 Company Locations and Facilities
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3.0 Products
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4.0 Market Analysis Summary
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5.0 Strategy and Implementation Summary
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6.0 Management Summary
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7.0 Financial Plan

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| 2. Company Summary |  |
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Chef Vending, LLC, is a family-owned and operated import company that focuses on importing innovative vending machines and restaurant equipment from Spain. By serving a niche segment of the $24.5 billion dollar vending industry, we will position Chef Vending as a high-quality, innovative company, that creates value for its customers.
Located in North Miami Beach, Florida, three of the four investors have full operational responsibility. Mauricio Ordonez and Javier Palmera, the co-founders, have both entrepreneurial and industry experience. Charles Mulligan brings operational management and financial skills to the operation.
Chef Vending, LLC, is a privately-held Florida corporation. Chef Vending is owned by three of its key employees, and one financial investor. The ownership breakdown is as follows:
- Mauricio Ordonez- 40%
- Javier Palmera- 20%
- Charles Mulligan- 20%
- Pedro Herrera- 20%
Our start-up costs, listed below, have been financed to date by the investment from its owners.
| Start-up |
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| Requirements | |
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| Start-up Expenses | |
| Cash Purchases | $2,500 |
| Utilities | $855 |
| Repairs & Maintanence | $2,388 |
| Professional Fees | $500 |
| Insurance | $921 |
| Rent | $7,136 |
| Travel | $9,271 |
| Inventory | $43,086 |
| Telephone | $1,166 |
| Postage | $111 |
| Office Equipment/Supplies | $4,645 |
| Marketing/Advertising | $15,587 |
| Freight | $4,926 |
| Other | $1,400 |
| Total Start-up Expenses | $94,492 |
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| Start-up Assets Needed | |
| Cash Balance on Starting Date | $25,000 |
| Start-up Inventory | $37,508 |
| Other Current Assets | $0 |
| Total Current Assets | $62,508 |
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| Long-term Assets | $0 |
| Total Assets | $62,508 |
| Total Requirements | $157,000 |
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| Funding | |
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| Investment | |
| Investor 1 | $10,500 |
| Investor 2 | $9,000 |
| Investor 3 | $5,000 |
| Investor 4 | $5,000 |
| Total Investment | $29,500 |
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| Current Liabilities | |
| Accounts Payable | $2,500 |
| Current Borrowing | $0 |
| Other Current Liabilities | $0 |
| Current Liabilities | $2,500 |
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| Long-term Liabilities | $125,000 |
| Total Liabilities | $127,500 |
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| Loss at Start-up | ($94,492) |
| Total Capital | ($64,992) |
| Total Capital and Liabilities | $62,508 |
Start-up
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Chef Vending maintains an office and a small warehouse in a mixed-use area of North Miami Beach, Florida. We maintain a showroom, where we provide customers with product demonstrations, a warehouse, where we keep an inventory of machines and supplies, and an administrative area to handle the business functions.
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