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Truck Stop
Business Plan

Interstate Travel Center

1.0 Executive Summary
Highlights
1.1 Mission
2.0 Company Summary
3.0 Products and Services
4.0 Market Analysis Summary
Market Analysis (Pie)
Market Analysis
5.0 Strategy
6.0 Management Summary
Personnel
7.0 Finance
1. Executive Summary
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1.0 Executive Summary [back to top]

Interstate Travel Center is intended to be the major travel center in Dallas, Texas. It will consist of a convenience store, gas/diesel islands, restaurant, and amenities for the trucking business. Interstate Travel Center is a corporation owned and operated by Steve and Janet Smith.

The company's management philosophy is based on responsibility and mutual respect. Interstate Travel Center has an environment and structure that encourages productivity and respect for customers and fellow employees.

Interstate Travel Center is organized into two main functional areas: convenience store-gas/diesel, and the restaurant, each will have its own on-site management. Steve and Janet Smith are the founders and co-presidents. They will head the operation, and will concentrate on product sourcing, sales, marketing, finance, and overall administration. Each area will have a manager responsible for daily operations who will report to the Smiths.

Standard & Poor's estimates that the U.S. commercial freight transportation market had aggregate revenues of $436 billion in 1998. In other words, five cents of every dollar of U.S. gross domestic product that year was spent on transportation. With some $344 billion in 1998 revenues, the trucking business claimed 79% of the U.S. commercial freight transportation market. This total was divided among two sectors: private carriage and for-hire.

The initial start-up costs will amount to $2.75 million, which will be used to purchase land, develop it, and construct a 6,000 square foot travel center, complete with gas/diesel islands, scales, and a restaurant. The initial capital injection will be $250,000. The remaining will be in the form of a $2.5 million loan.

Highlights

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1.1 Mission [back to top]

The mission of Interstate Travel Center is to start a new public travel center which will service the truck fueling and shopping needs of NAFTA trade, the general traveling public, and local Dallas customers.

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