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Property Management - Development
Business Plan

MSN Real Estate

1.0 Executive Summary
Highlights
2.0 Company Summary
3.0 Services
4.0 Market Analysis Summary
Market Analysis (Bar)
5.0 Strategy and Implementation Summary
6.0 Management Summary
7.0 Financial Plan
7.1 Important Assumptions
General Assumptions
7.2 Key Financial Indicators
Benchmarks
7.3 Break-even Analysis
Break-even Analysis
Break-even Analysis
7.4 Projected Profit and Loss
Profit and Loss
7.5 Projected Cash Flow
Cash
Cash Flow
7.6 Projected Balance Sheet
Balance Sheet
7.7 Business Ratios
Ratios
 
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7. Financial Plan
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7.0 Financial Plan [back to top]

We want to finance growth mainly through cash flow. We recognize that this means we will have to grow more slowly than we might like.

The most important factor in our case is collection days. We can't push our clients hard on collection days. Therefore, we need to develop a permanent system of receivables financing, using one of the established financial companies in that business.

7.1 Important Assumptions [back to top]

MSN's plan depends on the assumptions that are made in the following table. These are annual and monthly assumptions that show the consistent growth of the company. Since we operate on a monthly collection basis, we are assuming that the majority of the collections will be timely and in full.

Some of the underlying assumptions are:

  1. We assume a healthy growth trend in the local real estate market, along with a continued strong local economy.
  2. We assume that we stay in line with the continuing advances in technology and housing.

General Assumptions
 199920002001
Plan Month123
Current Interest Rate8.00%8.00%8.00%
Long-term Interest Rate6.00%6.00%6.00%
Tax Rate25.42%25.00%25.42%
Other000

7.2 Key Financial Indicators [back to top]

The following chart indicates our key financial indicators for the first three years. MSN foresees growth in both unit rentals as well as increasing the percentage of growth margin.

MSN's cash flow depends on the monthly collection from the renters. We allow for a 25-day grace period, after which unpaid accounts will inhibit our cash flow. However, since we collect on a monthly basis, cash flow should maintain at a steady level.

Benchmarks

Click to Enlarge

7.3 Break-even Analysis [back to top]

The following table and chart summarize our break-even analysis. With fixed costs of $12,000 per month and a variable per-unit cost of $375, we will need to rent out 29 units at $820 per unit, to cover our monthly costs. MSN's first housing complex will consist of 40 units. According to the calculations, we will break-even within our first year of operation.

The break-even assumes that all units will be occupied and that all rent will be paid in a timely manner. This assumption is probably unrealistic; therefore our initial break-even per unit will most likely be higher.

Break-even Analysis

Click to Enlarge

Break-even Analysis:
Monthly Units Break-even29
Monthly Revenue Break-even$24,139
  
Assumptions: 
Average Per-Unit Revenue$820.00
Average Per-Unit Variable Cost$375.00
Estimated Monthly Fixed Cost$13,100

7.4 Projected Profit and Loss [back to top]

The projected profit and loss for MSN is shown on the following table. Sales are increasing from about $440,000 in 1999 to over $600,000 after the third year. We show a net profit in 2000. We are projecting a gross margin of about 48% for the first year. This is an aggressive projection that will help our efforts to keep total cost of sales low while increasing gross margin. We will also have very low marketing costs, due to the public exposure to the units, and good word of mouth around the university area.

The planned projections are included in the attached Profit and Loss Table.

Pro Forma Profit and Loss
 199920002001
Sales$437,380$538,498$612,756
Direct Cost of Sales$230,009$255,740$273,136
Other$0$0$0
 ------------------------------------
Total Cost of Sales$230,009$255,740$273,136
Gross Margin$207,371$282,758$339,620
Gross Margin %47.41%52.51%55.42%
Expenses:   
Payroll$90,600$105,000$128,000
Sales and Marketing and Other Expenses$13,800$14,000$17,700
Depreciation$12,221$13,000$19,333
Leased Equipment$2,400$2,600$2,800
Utilities$7,200$8,200$8,500
Insurance$14,400$15,500$1,600
Maintenance$0$12,000$15,000
Rent$3,000$4,000$5,000
Payroll Taxes$13,590$15,750$19,200
Other$0$0$0
 ------------------------------------
Total Operating Expenses$157,211$190,050$217,133
Profit Before Interest and Taxes$50,160$92,708$122,487
Interest Expense$66,014$83,294$100,922
Taxes Incurred$0$2,354$5,481
Net Profit($15,854)$7,061$16,084
Net Profit/Sales-3.62%1.31%2.62%

7.5 Projected Cash Flow [back to top]

The following cash flow projections are a key part of MSN's early success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other the monthly balance. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendices.

Cash

Click to Enlarge

Pro Forma Cash Flow
 199920002001
    
Cash Received   
Cash from Operations:    
Cash Sales$437,380$538,498$612,756
Cash from Receivables$0$0$0
Subtotal Cash from Operations$437,380$538,498$612,756
    
Additional Cash Received   
Sales Tax, VAT, HST/GST Received$0$0$0
New Current Borrowing$8,400$15,000$12,000
New Other Liabilities (interest-free)$1,802$2,500$2,000
New Long-term Liabilities$4,500$513,000$2,500
Sales of Other Current Assets$0$0$0
Sales of Long-term Assets$0$0$0
New Investment Received$5,862$6,000$4,000
Subtotal Cash Received$457,944$1,074,998$633,256
    
Expenditures199920002001
Expenditures from Operations:   
Cash Spending$28,677$33,047$34,991
Payment of Accounts Payable$386,726$480,894$540,349
Subtotal Spent on Operations$415,403$513,941$575,340
    
Additional Cash Spent   
Sales Tax, VAT, HST/GST Paid Out$0$0$0
Principal Repayment of Current Borrowing$0$0$0
Other Liabilities Principal Repayment$650$0$0
Long-term Liabilities Principal Repayment($12,127)($14,470)($21,646)
Purchase Other Current Assets$0$0$0
Purchase Long-term Assets$1,080,000$570,000$0
Dividends$0$0$0
Subtotal Cash Spent$1,483,926$1,069,471$553,694
    
Net Cash Flow($1,025,982)$5,527$79,562
Cash Balance$85,348$90,875$170,436

7.6 Projected Balance Sheet [back to top]

The balance sheet in the following table shows varying but managed net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendices and are a good indicator of MSN's annual value.

Pro Forma Balance Sheet
    
Assets   
Current Assets199920002001
Cash$85,348$90,875$170,436
Other Current Assets$12,000$12,000$12,000
Total Current Assets$97,348$102,875$182,436
Long-term Assets   
Long-term Assets$1,200,000$1,770,000$1,770,000
Accumulated Depreciation$12,221$25,221$44,554
Total Long-term Assets$1,187,779$1,744,779$1,725,446
Total Assets$1,285,127$1,847,654$1,907,882
    
Liabilities and Capital   
Current Liabilities199920002001
Accounts Payable$29,501$33,997$35,996
Current Borrowing$13,400$28,400$40,400
Other Current Liabilities$1,152$3,652$5,652
Subtotal Current Liabilities$44,053$66,049$82,048
    
Long-term Liabilities$1,096,627$1,624,097$1,648,242
Total Liabilities$1,140,679$1,690,145$1,730,290
    
Paid-in Capital$251,862$257,862$261,862
Retained Earnings($91,560)($107,414)($100,354)
Earnings($15,854)$7,061$16,084
Total Capital$144,448$157,508$177,592
Total Liabilities and Capital$1,285,127$1,847,654$1,907,882
Net Worth$144,448$157,508$177,592

7.7 Business Ratios [back to top]

The business ratios for the years of this plan are shown below. They point out MSN's liquidity, debt, performance and some other important aspects. We expect to generate acceptable ratios for our profitability and return. Industry profile ratios based on the Standard Industrial Classification (SIC) Index code 6531, Real Estate Agents and Managers, are shown for comparison.

Ratio Analysis
 199920002001Industry Profile
Sales Growth0.00%23.12%13.79%5.63%
     
Percent of Total Assets    
Accounts Receivable0.00%0.00%0.00%7.77%
Inventory0.00%0.00%0.00%0.72%
Other Current Assets0.93%0.65%0.63%56.54%
Total Current Assets7.57%5.57%9.56%65.03%
Long-term Assets92.43%94.43%90.44%34.97%
Total Assets100.00%100.00%100.00%100.00%
     
Current Liabilities3.43%3.57%4.30%14.92%
Long-term Liabilities85.33%87.90%86.39%26.55%
Total Liabilities88.76%91.48%90.69%41.47%
Net Worth11.24%8.52%9.31%58.53%
     
Percent of Sales    
Sales100.00%100.00%100.00%100.00%
Gross Margin47.41%52.51%55.42%100.00%
Selling, General & Administrative Expenses51.04%51.20%52.79%61.47%
Advertising Expenses0.00%0.00%0.00%2.83%
Profit Before Interest and Taxes11.47%17.22%19.99%9.09%
     
Main Ratios    
Current2.211.562.221.93
Quick2.211.562.221.10
Total Debt to Total Assets88.76%91.48%90.69%4.56%
Pre-tax Return on Net Worth-10.98%5.98%12.14%55.36%
Pre-tax Return on Assets-1.23%0.51%1.13%10.22%
     
Additional Ratios199920002001 
Net Profit Margin-3.62%1.31%2.62%n.a
Return on Equity-10.98%4.48%9.06%n.a
     
Activity Ratios    
Accounts Receivable Turnover0.000.000.00n.a
Collection Days000n.a
Inventory Turnover0.000.000.00n.a
Accounts Payable Turnover13.9814.2815.07n.a
Payment Days172424n.a
Total Asset Turnover0.340.290.32n.a
     
Debt Ratios    
Debt to Net Worth7.9010.739.74n.a
Current Liab. to Liab.0.040.040.05n.a
     
Liquidity Ratios    
Net Working Capital$53,295$36,826$100,388n.a
Interest Coverage0.761.111.21n.a
     
Additional Ratios    
Assets to Sales2.943.433.11n.a
Current Debt/Total Assets3%4%4%n.a
Acid Test 2.211.562.22n.a
Sales/Net Worth3.033.423.45n.a
Dividend Payout0.000.000.00n.a

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