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Hair and Beauty Salon
Business Plan
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1.0 Executive Summary
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2.0 Company Summary
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3.0 Products and Services
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4.0 Marketing Strategy
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5.0 Management Summary
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6.0 Financial Plan
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| 3.0 Products and Services | [back to top] |
Trend Setters is considered an upscale full-service beauty salon. We will offer a wide range of services that include:
- Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, waving.
- Nails: manicures, pedicures, polish, sculptured nails.
- Skin Care: European facials, body waxing, massage.
| 3.1 Competitive Comparison | [back to top] |
Trend Setters wants to set itself apart from other beauty salons that may offer only one or two types of services. Having come from such a salon, Stacey has realized, from talking with her clients, that they desire all of the services that we are proposing, but they remain frustrated because they must get their hair done at one place, and nails done at another. Although the focus of Trend Setters is hair services, we do wish to offer our clients the convenience of these other services in one location.
There are a number of salons like ours, but they are mainly in the very high income parts of MyTown and surrounding areas. We do not intend to compete with these so called "Day Spas." We wish to offer a middle ground for those clients who can't quite afford those high-end luxury salons.
Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying area area.
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