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Hair and Beauty Salon
Business Plan
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1.0 Executive Summary
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2.0 Company Summary
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3.0 Products and Services
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4.0 Marketing Strategy
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5.0 Management Summary
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6.0 Financial Plan
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| 4.0 Marketing Strategy | [back to top] |
Our marketing strategy is a simple one: satisfied clients are our best marketing tool. When a client leaves our business with a new look, he or she is broadcasting our name and quality to the public. Most of our clients will be referrals from existing clients.
No major advertising campaigns are anticipated. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. There are plans for a lottery that will offer a free trip to, say, Cancun. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. The more they bring, the more chances they have of winning the trip.
| 4.1 Sales Forecast | [back to top] |
The following table and charts show our projected sales. We expect income to increase steadily over the next three years, as the reputation of the salon, its stylists and services become apparent to the general public. Second year revenues also anticipate the addition of one new stylist.
Note that we list no direct cost of sales here for services, only for products, since our service costs are more accurately tracked as regular monthly expenses for supplies in the Profit and Loss table.
| Sales Forecast | |||
| FY 1997 | FY 1998 | FY 1999 | |
| Sales | |||
| Owner | $49,600 | $57,040 | $65,596 |
| Stylist #1 | $49,600 | $57,040 | $65,596 |
| Barber #1 | $16,800 | $19,320 | $22,218 |
| Stylist #2 | $22,800 | $25,622 | $29,465 |
| Stylist #3 | $0 | $22,000 | $24,000 |
| Nails and massage | $18,000 | $20,000 | $22,000 |
| Product Sales | $9,600 | $10,000 | $11,000 |
| Total Sales | $166,400 | $211,022 | $239,875 |
| Direct Cost of Sales | FY 1997 | FY 1998 | FY 1999 |
| Product Costs | $4,320 | $4,300 | $4,400 |
| Other | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $4,320 | $4,300 | $4,400 |
Sales Monthly
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Sales by Year
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